08 DECEMBER 2021 – FOR IMMEDIATE RELEASE
EDGWARE, LONDON, UK – – The Dye London is to be renamed The Legacy Club, and will be brought to completion by European Golf Design (EGD) following the deaths of pioneering golf course architect Pete Dye in early 2020, and his son Perry in 2021.
The project, which was originally announced in 2013, was set to bring the Dye family’s unique brand of creative golf course design to the UK for the first time, tempting golfers with a spectacular new challenge from the designer of iconic PGA Tour venues such as Sawgrass, Kiawah Island, Whistling Straits and Harbour Town.
“We will be realising the vision which Pete and Alice Dye originally had for the golf course, including the routing, but we will provide the detail” said European Golf Design’s Managing Director, Jeremy Slessor. “The Legacy Club will be enjoyable and playable for all golfers, but will also offer a challenge worthy of a Tour venue.”
The new 18-hole golf course in Edgware, north London, will be the first collaboration between the Menai-Davis family and EGD, the golf course design company of the European Tour Group.
Tony and Anne Menai-Davis plus their sons Ceri and Cae, co-owners of The Legacy Club, and creators of the Seve Ballesteros-designed The Shire London and the forthcoming The London Links, chose the new name in honour of the Dye family, and also after a family tragedy of their own.
“My eldest Ceri and his wife lost their young son, Hugh, to cancer in summer 2021” said Tony Menai-Davis. “This much-loved and extraordinarily brave young man left us at just six years old, but he filled our lives with enough wonderful memories to last a lifetime. We will think of him every day, and his favourite bird – the owl – will be in The Legacy Club’s logo.
Ceri Menai-Davis said: “The Legacy Club will honour the love we all share for this magnificent sport of golf, and also the love we all have for people who are no longer here.
“My wife and I have created a charity, It’s Never You, to help parents of children who have potential life-limiting illness. The Legacy Club and our other facilities will all help these parents who are going through an indescribable time.
“After many years working in golf and at The Shire London, which is itself driven by the legacy of another of golf’s true greats, Severiano Ballesteros, I can assure you that golfers will love The Legacy Club experience, even more so now we have the team at EGD to help us bring it to life.”
Tony and Anne’s youngest son, Cae, co-founded The Golf Trust charity in 2012 and has helped to bring the benefits of golf to thousands of children over the last decade.
“We are all somebody’s son or daughter, and when you become a parent you better understand the power of legacy, and what it means to provide a better society for our children” said Cae Menai-Davis. “When we met Pete & Alice Dye they could see that we were, like them, a close-knit family and we established a strong connection with them. It feels entirely natural, now, for Ceri and myself to help our family to create golf venues where people can discover a love for golf which might last them a lifetime.
“And doing it in a way which honours not only Pete Dye’s legacy but also Hugh’s feels like the most natural thing of all.”
The Menai-Davis family business now includes five golf facilities in the London area, but The Legacy Club will be their first venture with European Golf Design – creators of The Twenty Ten Course at Celtic Manor, the venue for the 2010 Ryder Cup, and Marco Simone Golf & Country Club, the venue for the 2023 Ryder Cup.
“I have known Jeremy for 20 years, and EGD is a world-class team of golf course designers” said Tony Menai-Davis. “I am a big admirer of the work they have done, and we are thrilled to be working with EGD as we guide The Legacy Club towards its opening a few years from now.”
“Pete Dye was one of golf’s true innovators” said Slessor, “and we have all been inspired by his designs. Although we didn’t have the opportunity to meet him and discuss his strategy for The Dye London, we will remain highly respectful of the foundations he and Perry laid here as we work hand in hand with the Menai-Davis family to prepare The Legacy Club for the changing demands of the modern sport.”
For more details contact Ceri Menai-Davis at The Shire London.
• Media: Andy Hiseman at Flagstick | firstname.lastname@example.org | +44 (0)7795 360112
• The Legacy Club: Ceri Menai-Davis | email@example.com | +44 (0)7734 159592
NOTES FOR EDITORS
About The Bridgedown Golf Group and The Legacy Club
The Bridgedown Golf Group is a family-owned business which designs championship golf courses with a fresh approach. Venues include The Shire London (www.theshirelondon.com) in Barnet, West London – the only Seve Ballesteros design in the UK; the City 9 at The West London Golf Centre (www.westlondongolfcentre.co.uk) in Northolt, West London; Lost Jungle London Adventure Golf (www.lostjunglelondon.com) in Edgware, North London; The London Links in Northolt, West London; and The Legacy Club in Edgware, North London.
About European Golf Design
European Golf Design was established in 1992 and is the Golf Course Design Company of the European Tour Group. The company has earned a reputation for producing successful resort, members and tournament golf courses, on schedule and within budget. They are recognised for the ability to exceed their clients’ expectations and for the economic added value of their designs. Three of EGD’s courses have been voted best new course in Europe and two are named in the top 100 courses in the World. With views of the famous skyline of downtown Dubai, our course at Dubai Hill was named ‘World’s Best New Golf Course’ at the 2019 World Golf Awards. The company has won design commissions throughout Europe and beyond to Africa, the Middle East, the Caribbean and Asia, working for private landowners, worldwide hotel groups, resort and real estate developers either independently or within a team of master planners, architects and engineers.