KPMG Golf Business Forum in Dubai

The eighth KPMG Golf Business Forum in Dubai recently took place, attended by Ross and I. European Golf Design were one of the Sponsors and for the third year running the event took place at a European Golf Design course, Dubai Creek Golf and Yacht Club. Previous venues being the Montgomerie Maxx Royale in Belek, Turkey and The Celtic Manor Resort in Wales.

An impressive line up of speakers included Colin Montgomerie along with the Chief Executive of The European Tour, George O’Grady. Over 300 delegates from 45 countries took part making it one of the industry’s biggest networking events of the year. Debates and Q&A panels took place over the three days discussing new business opportunities and key issues affecting the world of golf.

His Highness Sheikh Ahmed Bin Saeed Al Maktoum, CEO and Chairman of The Emirates Group and Chairman of Dubai World, was guest of honour on the opening day and a KPMG Lifetime Achievement Award was given to Dr David Chu, one of the driving forces behind the growth of the game in China.

Away from the conference there was time to meet up with delegates at a couple of social events, including golf at the Dubai Creek Golf & Yacht Club. For both Ross and I it was our first trip to Dubai and it was fantastic to see one of our courses that Stan from European Golf Design worked on back in 2004. I was intrigued to see the floating tee on the 6th I’d heard so much about. Ross played the course and was relieved that instead of scorching hot temperatures Dubai received its first rain in 3 years during his round, me on the other had who taken a couple of hours off to see Dubai, not so happy!

Over the three days it was a great opportunity to meet up with a diverse group of people all working in the golf industry, as well as meeting old friends who I’ve worked with in the past. The delegate list was a Who’s Who of Golf and it was a great opportunity to see what others are doing and plans for the future of golf.

Time flies…

It hardly seems twelve weeks, let alone twelve months, since we were getting ready for Christmas 2009 but here we are again at the end of another year. As it has been for many, this has been a challenging year but, ultimately, a successful one. The highlight of the year unquestionably was the Ryder Cup at Celtic Manor. Having spent the past ten years watching Ross, Alex, Matt and Will work so hard on this, it was a huge thrill to see all their hard work finally be recognised. Despite the weather, the course challenged the best players in the world for four days and provided those lucky enough to be there some amazing viewing, even if it was a little muddy underfoot. Beyond that, we’ve been fortunate to sign a number of new projects which we’re very excited about – next year should see us working in some new countries, which always adds to the interest of a project. And construction should start on three or four sites over the coming year.

Here are some of the highlights of the year from the rest of us:

Robin: Hosting the Ryder Cup committee’s site tour of our forthcoming golf course at Tres Cantos, which is the proposed venue for Madrid 2018.

Sarah: Arriving at the top of the hill down to the Twenty Ten Course at Celtic Manor on the Tuesday morning. The sun was shining over the valley and I thought WOW, how lucky to be part of this.

Dave: Seeing Ross have his first ever hole-in-one……pity it was his second ball, off a mat and to a temporary green! Hole halved in three.

Alex: Cycling from the office in Sunningdale to Celtic Manor the week of the Ryder Cup.

Gary: The highlight of my year was getting to attend the final day of the Ryder Cup at Celtic Manor to experience the electric atmosphere and dramatic finish as Europe were victorious again!

Shara: Standing overlooking the 16th green at Celtic Manor 2010 Ryder Cup – last few hours of play.
Atmosphere breathtaking.

Matt: Being lucky enough to be at Celtic Manor for the 2010 Ryder Cup and seeing my Site Map around the course and people actually finding it useful!

Ross: The last day of the Ryder Cup and a victory for Europe in the sunshine.

Stan: Having Mac, Alex’s Labrador, join us in the office

On behalf of everyone here, we wish you all a happy Christmas and a successful, healthy 2011.

Jeremy.

Get on your bike

Having decided to ride to The Twenty Ten Course at Celtic Manor for charity a few months ago the Monday morning start date was suddenly with us, after months of training, riding from the European Golf Design office to the Course should be no problem, after the training I did however, this was going to be very, very painful! Gary was in much better shape than me and feeling confident.

Having packed a tent and some cereal bars the night before we were almost ready, just one thing to do in the office before we left, print the route (very organised). With that done we set off on the road to Malmesbury (78 miles) where we hoped to spend the first night. After a steady start we quickly knocked off the first 25 miles, whilst having a drink it quickly dawned on me that we were not even 1/3 of the way through day one. Ouch. After another 23 miles we stopped for a late lunch – Super Noodles in a field – very tasty. It was almost 4 o’clock before we picked ourselves up again and had to get a move on as we still had 30 miles to cover before Malmesbury and we didn’t want to be setting the tent up in the dark. Finally we made it – the last 60 miles of day one were very painful! We pitched the tent and headed straight to the pub for a well deserved pint and some food. After the pub Gary went to the Co Op to buy some Bananas and Vaseline. Most men would be embarrassed doing that, Not Gary though. I was hiding under my hood outside the shop.

After a surprisingly good sleep next to Gary in a tent which is small at the best of times we headed off on Day 2. 71 Miles to go. We were reliably informed that the road to Gloucester was hilly, after that apparently it flattened out to Celtic Manor. The road to Gloucester via Stroud was indeed hilly and very painful! We made it though spurred on by the fact that it would get flatter. After getting lost in Gloucester and some lunch in another field we began the last 40 miles or so on the A48. Unfortunately our reliable information turned out to be unreliable, the flat never really came and the hills were relentless! By this time I was struggling to keep the bike going forward, Gary was patient and never once told me to ‘hurry the f*** up.’ Slowly but surely we ate up the miles (along with all the food we could find) and arrived at the course about 6.30. We stood proudly by The Celtic Manor sign and asked a security guard to take our photo – very kindly he refused! Luckily Sarah and Ross were close by. We threw the bikes in the car and headed off to the pub. As satisfying as it was to complete the ride look out for my bike on e-bay.

Details of the charity and sponsorship information can be found at: http://www.justgiving.com/Alex-Gary

  • Alex Hay and Gary Johnston set off from the EGD office in Sunningdale
  • Checkpoint 1 - One wrong turn could add miles!
  • Gary start to feel the strain!
  • The finishing line 150 miles later at Celtic Manor

"Keeping my eye in" – Ally McIntosh

Having graduated from the EIGCA education program but as of yet not working full time in golf design, I know the importance of keeping my eye in. So I was extremely grateful that the guys at EGD accepted me in to their office for a week to set me a challenging task, based on one that they had faced themselves a few years prior.

The project at hand was to redesign a new eighteen hole golf course from the remaining land available from two previous courses. Although the work had been undertaken by Ross McMurray, it was Robin Hiseman that would be my primary host and whilst he explained the brief to me, it immediately became clear that it would not be entirely straightforward: Firstly, the land had some of the severest elevation change that I had encountered. Secondly, redesigning golf holes over a site where existing holes are in place creates a very different set of problems than at a green-field location, not least because it is harder to visualise the land without what is there already.

Still, with a bottom line objective of routing the “best members’ course available on the land”, I stuck at it, going through countless iterations of possible outcomes and trying to fit the most pleasing jigsaw together from the options available. Finally I made some fundamental decisions which left me with two solutions, one of which I opted to develop in to an overall master plan.

My final day in the office was spent putting some shape, strategy and life in to the golf course and I’ll spend some further time back at home creating some detail to the design with some grading plans and green designs.

The week culminated in a visit down to the course for a match of the utmost seriousness. I think it better not to reveal the magnitude of my loss against Mr. Hiseman but the fact that we were shaking hands at the furthest point from the clubhouse perhaps hides a clue. Fortunately, I’ve had to invent a whole host of new excuses to account for my recent erratic golf; so it was pleasing to inform my opponent that I had been spending far too much time comparing the as-built course with my own routing from the drawing board. How was I supposed to concentrate on winning the game as well?

Needless to say, my warmest appreciation is due to Jeremy, Robin, Ross, Alex and all those in the office that gave their time up to help me. Go raibh mile maith agaibh.

By Ally McIntosh


Ally McIntosh on the 3rd Tee at The Montgomerie, Celtic Manor

Emperical knowledge by Tim-Ole Michel

From an early age I have always been fascinated by the game of Golf, but I have developed an even more keen interest in the actual architecture and design of golf courses over the years. Therefore designing and constructing single golf holes became one of my favourite spare time activities. I really wanted to get closer to this profession in some way. Therefore I am very thankfully to have had the chance for a 2-week visit at EGD.

At the office of EGD I felt very comfortable the second I entered it the first time. This was certainly due to the friendly welcome of the team but also because I was positively surprised in a way that this kind of work, the architecture and design of golf courses, really existed the way I imagined it would. As this was my first visit at a golf course architecture company my entire image of this profession was based on research and theory. People also have always deflected me from this profession before, who doubted the existence of this profession, and when I finally could convince myself of the contrary this made me even happier.

At EGD I was learned about the whole processes happening in the build up of a golf course. By designing my own golf course project I was learning about fundamental skills and techniques a designer encompasses. The first of many things I have learned was, the appropriate line up of golf holes to form an 18-hole golf course appropriate to the given landscape. Movement of contours/earth to form a difficult but fair golf course for every golfer belonged to the more challenging and exciting tasks. Another important aspect I was taught is that there is not just this sporting challenge, consisting of a combination of fun and creativity; there also is responsibility to and awareness of Nature to care about.

Apart of working on my project, I was also able to have a look around inside the office and get some views on the work of the designers. A range of little conversations gave me a deeper understanding and made me gain vivid impressions of golf design and the individual tasks everybody has in the office. It was especially exciting to see how plans get implemented into reality and how the individual steps are undertaken until the actual golf course is ready to be played. To get an idea of the periods of time the individual work stages take was equally impressive.

The designers of EGD were working on projects in different countries all over the world. I noticed that the design has to adapt to the individual conditions according to the location. The atmosphere within the team was easygoing, relaxed but truly serious and professional. I felt well-integrated in the office and with all those details and empirical values I could pick up here, I was given the inspiration to continue working on my dream of becoming a golf course architect one day to come true.

Additionally being invited to trips to social events like cricket matches or rounds of golf for building site inspection, made me feel being part of this unit during my stay and provided me a closer look into the work of a golf course design company.

It has really been a great time at EGD. There was a great atmosphere in the office which I really enjoyed, sharpened through the FIFA World Cup on television with myself as a German surrounded by a crowd of England supporters…

Tim-Ole Michel.


Tim playing out of a bunker at Princes Golf Club during his visit to European Golf Design

Twenty Ten Course

Graeme McDowell produced a simply brilliant victory in The 2010 Celtic Manor Wales Open after an exhilarating final round. Following the event here’s what people had to say about the Twenty Ten Course.

MARC WARREN: The last few holes coming in are a natural amphitheatre and if you have 40,000 people along there it will be fantastic. But it is a great venue and the course is in great condition. You just can’t see why it won’t be a success here.

COLIN MONTGOMERIE: I think it stacks up tee to green as one of the best courses we play right now and I am not the only person who is saying that. I have read the reports from other top players and they feel the same way. Very, very few courses get as less criticism as this if you know what I mean. This is fabulous tee to green. The changes that have been done not just by myself but by EGD (European Golf Design) have been fantastic and have proved worthy. I think the pin locations are going to be similar to those that we play in October and I think the pin placements need a lot of thought, it is not just about length here, you need to be in the right side of the fairway for certain pin positions, it is a great set-up. I am biased in some ways but, as I said, I am not the only one saying this, a lot of the top players are saying exactly the same thing. This is a great test of golf and people are enjoying playing the course, they are enjoying the challenges of certain shots into tight pin locations and the challenge of hitting the fairway is number one because you can’t get near the pins if you’re off the fairway. It has proven itself over the last four days, yes.

GRAEME MCDOWELL: The golf course is magnificent. They really have a successful, successful golf course here. I love the way this golf course sets up. I drove the ball fantastic this week, and that’s what you’ve got to do around here. The fairways are reasonably generous targets in places about you if you missed them, there was some horrible, horrible rough out there, really thick, wiry type stuff. This golf course has all the length you want and I think they have a fabulous amount of tee options.

TERRY MATTHEWS: All of the players say they really like the course. It’s really hard to get everybody in agreement on things but there is pretty much an alignment of opinions. The European Tour have been all over it and its development has been very technical.

OLIVER WILSON: I felt that it was built to an American design, though situated in a Welsh valley where the ball doesn’t run so far as it does in the States. But now I am a complete convert and convinced it is going to produce a very exciting Ryder Cup. Do not get me wrong, it is still a very tough and strong course. But they have now got so many options with different tees and pin positions it can be adapted to suit the weather.

HERE ARE SOME OF OUR PHOTOS FROM THE WEEK

  • Matt Sturt with the Course Map that he produced for the tournament
  • Course Designer, Ross McMurray with European Tour Tournament Director, David Garland
  • Head of Marketing, Sarah Casey with Course Designer Ross McMurray behind the 18th Green on the Twenty Ten Course
  • 'The Mechanic' Angel Jimenez signing autographs for fans
  • Course Designer, Ross McMurray talks to Colin Montgomerie about the course changes they have made ahead of the Ryder Cup

To The Manor Born

Article by Conor Heneghan, www.joe.ie

The Welsh Open might not normally set pulses racing amongst all but the most die-hard of golfing aficionados, but this year’s event in Newport, South Wales will attract a little more interest in golfing and indeed wider sporting circles.

For the third year in a row, the Open will be staged on the Twenty Ten course in Celtic Manor, the first course in history to be built specifically for the Ryder Cup, which takes place at the same venue from 1-3 October this year.

Completed in 2007, the splendid TwentyTen course, one of three at Celtic Manor, was designed by European Golf Design (EGD), a joint venture between the European Tour and International Management Group (IMG) established in 1992. Planning for the course started as far back as 1999, construction began in 2004 and was completed two years later.

Managing director of EGD Jeremy Slessor explained to JOE the dynamics of building a course specifically for a once-off event that will not only attract thousands of fans to the course but will be viewed on television by millions worldwide.

“It (the Ryder Cup) is like a normal tour event on steroids,” he says. “Space was a primary concern. Space for spectators, for the village, for hospitality, for the media, for bus terminals, for contractors compounds, for TV compounds, those sorts of things.

“The scale of it is so much bigger than a usual event and the other factor in terms of spectators is it’s not like a normal event where you’ve got golf around the entire golf course. Apart from Sunday, you’ve only got four games on the course at any one time so you’ve got 40-50,000 people fairly well concentrated in certain sections of the course. You need some extra space to give that volume of people the ability to move around the place.”

The result of the EGD design, combined with the input of engineers, ecologists, archaeologists and the European Tour Staging Department, is a par 71, 7,493 yard course in Wales’ Usk valley that offers spectacular views of the area towards nearby Caerleon, which was once the site of a Roman legionary fortress. Water is a threat on a significant number of holes and there are also plenty of trees on site to punish anyone wayward from the tee.

As well as building the course to be able to deal with the important logistical elements of staging an event like the Ryder Cup, the TwentyTen course has, according to Slessor, specific features built in that will suit the match play format of the competition.

“You can’t ignore the fact that the course is going to hold the Ryder Cup once, but certainly, there was thought given to how holes might play coming down the stretch. Therefore, on the last five or six holes there’s certainly a lot of risk and reward opportunity.

“If you take it on and hit a good shot, there’s a reward there but if you miss it, the penalty is fairly severe. The way the course will be set up for the Ryder Cup on many holes will be different to how it will be set up for the Welsh Open.”

European captain Colin Montgomerie has made clear his wishes that his players play the Welsh Open so that they can get a feel for the course ahead of the Ryder Cup, but so far has been hit by the withdrawals of stellar names such as Ian Poulter, Lee Westwood, Sergio Garcia and Ireland duo Padraig Harrington and Rory McIlroy to name but a few.

Montgomerie will play the event himself, however, and should be familiar with the course given that he had a hands-on role in some of the modifications and refinements that have taken place at the Newport venue.

“Colin has been involved over the past year or so in terms of looking at where there were opportunities to make some subtle little refinements,” says Slessor.

“In a couple of places, he wanted it so that the penalty of – I won’t say hitting a bad shot – but not hitting the perfect shot, was increased. It was little tiny tweaks like that he was involved in instead of wanting to add five additional bunkers or taking a bunker away or anything like that.

“Then as a design team we’ve looked at those suggestions and certain things have actually been done and other bits we’ve decided in the end weren’t going to achieve very much so we’ve left it as it is.”

It’s clear that Slessor is proud of what the EGD team have achieved with the Twenty Ten course at Celtic Manor. Like a father asked to pick his favourite child, however, Slessor balked slightly when asked which hole in particular on the course stood out as one to watch:

“It’s quite tough to pick out a stand-out hole,” he says. “I think that each hole has got something to offer; we don’t design signature holes. That’s pointless, you take a huge amount of money and try and make one hole good and it’s to the detriment of the others.

“Each hole adds to the flow of the course, each hole has a slightly different challenge to it but I guess that as you get into the round, certainly with the Ryder Cup atmosphere, the pressure will start to build the closer you get to the Clubhouse because the opportunity for taking a gamble becomes greater.

“Certainly, on holes such as the 14th, 15th, 17th and 18th there are great opportunities to take a risk; if you pull it off you’re a hero and if you don’t, you’re a numpty.”

Only one question remains for Slessor, then. Will Colin Montgomerie be repeating the K-Club antics of Ian Woosnam in 2006 and downing pints of Guinness after lifting the prestigious trophy? Or will it be those pesky Americans running wildly onto the green to celebrate with a man waiting to putt, like Brookline in 1999?

“Europe will win,” he says. “I wouldn’t put my mortgage on it, but I’m quietly confident Europe will win.”

Considering that he’s been involved intimately with every nook, cranny and divot on the course, we’ll take Slessor at his word.


The 14th hole on the Twenty Ten Course at Celtic Manor

Looking back on a rewarding trip to Turkey

Both Gary and Stan made the trip, Gary was attending the KPMG Golf Business Forum being held at the beach resort of Belek on Turkey’s South Coast and Stan was there to meet up with Annika Sorenstam for a site visit to Annika’s new 18-hole project, Olivion Golf Resort. The developer Belek Emlak ve Ticaret, will be creating the first golf course in this region with freehold residential units available for sale. The Olivion development will also include a boutique hotel and sports academy.

Turkey has fast become one of the most popular golfing holiday destinations in Europe and Belek is one of the centres of Turkey’s tourism industry. Olivion is located just outside the Belek resort and is approximately 45 minutes from Antalya international airport. The site is a mixture of agricultural land and olive groves that rise to form a hilly and rolling landscape. The design focus is to incorporate the olive trees and create environmental wetland areas into the new golf course. Annika, Stan and the Management Team spent several hours walking the site and discussing the course strategy, bunker placement and green positions.

Regarded as one of the greatest ever female golfers, Annika is able to draw from over her 15 years career playing on the worlds greatest golf courses. Combined with Stan’s design experience which includes the acclaimed PGA Golf de Catalunya, Dubai Creek Golf and Yacht Club, The Montgomerie at Carton House and The Faldo Course at Sporting Club Berlin, Olivion is destined to be one of the top golfing experiences in Turkey. Annika and Stan have previously worked together on another of Annika’s golf course projects at Euphoria Golf and Hydro in South Africa. Opened in 2008 Euphoria is already rated as one of South Africa’s finest courses.

Gary represented EGD at the KPMG Golf Business Forum. The forum was attended by over 300 industry professionals who were there to discuss the latest trends in the golf business, amongst those speaking was former Open champion Greg Norman. Attending the conference on Friday morning Annika was awarded the Golf Entrepreneur of the Year Award in recognition of her commitment to the game and her ability to expand the Annika brand into new areas of business.

The forum was brought to a close with an afternoon golf competition and barbeque held at the EGD designed Montgomerie Course at Papillon Golf Club. The event was a big success and was a good opportunity for Gary, having designed the course with Colin Montgomerie, to catch up with a lot of friends and colleagues that had been involved in the construction of the golf course.


EGD’s designer Stan Eby (left), Annika Sorenstam and the golf management team visit the new 18-hole project, the Olivion Golf Resort, in Belek, Turkey.

Golf Management – Career Change

By Brian Ridout

I had worked in live television sports broadcasting for over twenty years as a freelance editor. I was fortunate to have worked on World Cups, Summer & Winter Olympic’s and World Championships in a multitude of sports. I had travelled the globe and spent a large amount of time out of the United Kingdom. Two years ago I decided upon a career change, and decided the best way to facilitate my plans was to go back into education.

I was accepted onto the golf management (sports science) degree course at Merrist Wood campus in Surrey in September 2008. The first year was successful and in September 2009 I was presented with my assignments for year two. The module that captured my attention was golf course design. As a result of this I contacted various design studios seeking an internship for the year, allowing me to learn and develop an interest in this area of golf which I had no previous knowledge of. This would also satisfy another module on the program, professional development within the work arena.

Jeremy Slessor allowed me into the exciting atmosphere of European Golf Design at their studio, not far from Sunningdale Golf Club. I was impressed, what they thought of me I can only guess! However everyone welcomed me and made the entire experience extremely worthwhile. I was given the tour and introduced to Gary Johnston who would give me the benefit of his vast experience. What made things even easier for me was how much input the rest of the group gave me. The design team (Stan, Robin, Ross Dave), Sarah, Matt and Alex all offered help and I was given the impression that each of them wanted to see me succeed. A large open plan office allowed me to make myself at home behind a desk and get started.

I have enjoyed my time at EGD. As a mature student this placement has proved to be perfect for me. There is a great deal of professionalism at EGD, along with a wealth of talent and knowledge. Everyone does their best to make sure each item of work is the best it can possibly be.

My future plans are to utilise my previous experience and couple that with my new knowledge and work on Tournament/Event Management within golf. The degree program at Merrist Wood has a very good reputation, additionally I have been able to make many new contacts through my work at EGD.

The weekly abuse about me being the only Chelsea supporter in the office ceased this week when I pointed out that Chelsea had won the Premier league again! A win against Portsmouth this Saturday and it will be doubles all round I presume?


Brian working on his golf course design project

Golf Green Design

To me, at least, green design makes the difference between good and great golf courses. From big to small, flat to undulating, round to square (ish), heavily bunkered or no bunkers, they should all get the golfer thinking about the approach shot they are about to hit.

Drawn and designed at a 1:200 scale because of their complexity, they are accountable for a big chunk of time in the design process. One project for example could easily have 40 or more greens (including practice facilities) to design, each a different size and shape with different borrows to fit the golf hole that is laid out before it.

Every green design is painstakingly drawn with a high degree of detail, up to 6 contours per meter. The drawn design is not by any means set in stone, more often than not the Golf Course Architect will tweak (sometimes more than tweak!) slopes, humps and bumps when they are on site.

One thing that must be considered as a part of the green design process is creating areas that are flat enough to be ‘pinned’. There should be at least 5 suitable areas on a green for the pin, if, for nothing else, to cover the 4 days of a big tournament. To meet European Tour standards for example a pinnable area will generally have a gradient of less than 2%.

Along with Pin positions another aspect to be considered is the type of grass being used on the putting surface, the mowing height and potential Stimp reading as this will have an impact on the slopes and shaping. Generally Greens will be cut between 3-5mm depending on the time of year and during the summer they may be cut twice daily to keep the greens fast. The Stimp meter is a device that allows the Golf Club to gauge the speed of their greens. For Championship Golf they are normally a minimum of 10 feet on the Stimp. 12 feet is usually as fast as a professional golfer would see, Augusta’s Stimp however can run at 13 feet.

Now for some very basic construction information. Typically European Golf Design build greens to conform with the USGA recommendations for greens construction. Starting from the bottom upwards; The first job is to shape the green subgrade so that the contours in the subgrade reflect those of the finished shaping. A series of drainage lines are trenched into the subgrade, these will contain the perforated drainage pipe and be backfilled with washed gravel. Above this is a 100mm layer of the same washed gravel. Finally on top of this sits the seedbed mix which is a 300mm mixture of sand and organic matter. Occasionally a plastic membrane is installed around the green perimeter which is used as a barrier between the subsoil green profile edge and the gravel blanket and rootzone mixture.

One aspect I have not covered is grass seed. There will be a blog to come on this, so to find out more on Bent or Bermuda, Pencross or Penneagle watch this space!

  • Herringbone drainage which forms the lower layer of the green construction. Perforated plastic pipes in the herringbone trenches to facilitate drainage of water. Around the green perimeter is a plastic interface membrane used as a barrier between the subsoil green profile edge and the gravel blanket and rootzone mixture.  Photo taken at Euphoria Golf & Hydro in South Africa.
  • Spreading the washed gravel layer across the green area which forms a drainage base for the seedbed mixture above. The washed gravel layer is usually 100mm thick. The gravel is smoothed out using rakes. Photo taken at The Dutch in The Netherlands.
  • The seedbed mixture forms the top layer of the green construction. Typically 300mm thick and a mixture of sand and organic matter. Photo taken at Navarino Dunes in Greece.