Good things are always worth waiting for. The industry has long needed a verifiable method of demonstrating to those within and, more importantly, to those outside golf the environmental value that well planned, well constructed and well managed golf courses can bring to communities. In short, the industry has needed a credible environmental certification programme.
And now Golf Environment Organisation has delivered just that. Launched last week, the GEO Certification programme has the one thing that all previous attempts have not had – independence. No longer will the golf industry be involved in self-policing. Now, with GEO Certification, golf courses will be verified by independent experts from outside the industry. It will be transparent. It will have credibility. It will have legitimacy. Registration is free and simple – start by clicking on http://www.golfenvironment.org/
It may be slightly melodramatic to suggest that the future of the golf industry depends on programmes such as this, but what is undeniable is that the industry is greatly strengthened by this. What kind of message would it send if every club in Europe was registered?