If you always look at the same kind of problem in the same way, you’ll always come up with the same answer or, worse still, no answer at all. If, on the other hand, you are forced to look at that same problem from a very different perspective, it is possible to achieve the extraordinary.
Ross and I took part in a brain-storming session over the past couple of days to try to explore ways around what had been, for a long time, a situation apparently fatal to one of our client’s strategic plans. A room full of creative, energetic and intelligent people (and us) broke down the problem into it’s constituent parts and then, from a completely different angle, we were able to come up with ideas that took each of the situation’s negatives and turned them into incredibly strong positives.
There has never been a better time to be brilliant……
Have you ever thought of being a management consultant? Or, a guru, maybe!? Lovely things written by a lovely fellow!
On another matter – I was in a meeting last week with my client and Eduardo Romero’s representative in the UK, Rob. Rob said Steve Marnoch had recently contacted him to request he add a link on his website to Eduardo. Rob said, “why would I want to do that?” Steve said, “well, we’re creating a new “design associations” page on our website and we already have a link to IMG and Tony Jacklin”. Rob said, “no thanks, we don’t want to dilute our brand, neither do we want to be dishonourable to Jonathan Gaunt, who’s already working with Eduardo”. So the conversation ended there. Does IMG have a link to Steve Marnoch, or vice-versa??